Lagunitas: Packaging & Website

Professional Statement: Tasked with enhancing the Lagunitas brand presence amidst a saturated market of cold boxes through packaging design and the creation of a new website, the challenges involved incorporating elements of the brand’s legacy while reflecting the essence of Lagunitas.

Challenges Addressed:

1. (Packaging) Harmonizing Old and New: The challenge was to create packaging that seamlessly blended elements of the old brand while embodying the ethos of Lagunitas.
2. (Web) User Experience and Content Delivery: Ensuring a clear user experience on the website, delivering desired content in a manner that resonates with the clean and enjoyable aesthetic appreciated by Lagunitas enthusiasts.

Goals:

1. (Packaging) Brand Refresh: Infuse the brand with the rebellious spirit that defines Lagunitas.
2. (Web) Expandability and Mobile Friendliness: Develop a website that is not only easily expandable but is also optimized for mobile viewing.

Innovative Approach:

1. (Packaging) Drawing inspiration from the outdoor lifestyle, the unique solution involved translating this spirit into branding that establishes a meaningful connection with consumers.
2. (Web) Leveraging white space strategically, the approach aimed to provide a clutter-free environment, allowing each content area to thrive without distraction. This design choice ensured a clean, readable layout, maintaining the essence of Lagunitas’ clean and fun aesthetic while delivering information effectively.